n 1 : the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also : the degree of understanding and goodwill achieved

Click the image above to review a public relations campaign for Midwest Training Center of Elk River, MN and Scottsdale, AZ.

Midwest is internationally acknowledged as the foremost marketing facility for Arabian horses in the world. During the past 25 years Midwest has posted in excess of 25 million dollars in Arabian sales while accumulating hundreds of National Championship victories in show rings throughout the world.

This campaign was orchestrated during the annual Arabian horse show held during February Scottsdale, Arizona. The object of the campaign was to introduce the Arabian horses of Midwest, and the lifestyle associated with owning Arabians, to people who are not familiar with the breed.